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Syllabus GRID:
Here is the grid for Syllabus of M2 Enterprise Management.
| GRID | WEIGHTAGE |
| ENTERPRISE AND OPERATIONS MANAGEMENT 1. Enterprise Management 2. Operations management and its importance for Management Accounting 3. Production Techniques 4. Plant maintenance 5. Production planning and control 6. Productivity and Efficiency Evaluation 7. Quality management | 35% |
| HUMAN CAPITAL MANAGEMENT 8. Human Resource Management 9. Human Resource Practices | 20% |
| MARKETING MANAGEMENT 10. Marketing and business strategy 11. Marketing plans, branding and communications 12. Developments in marketing | 25% |
| PERFORMANCE MANAGEMENT 13. Enterprise performance management 14. Performance measurement tools | 20% |
| Total | 100% |
Detailed Syllabus Contents:
The detailed Syllabus of Enterprise Management for upcoming attempt is given below.
PART – A
OPERATIONS MANAGEMENT
1. Enterprise Management
- Understanding the nature of Enterprise management
- The challenges facing businesses in 21st century, including the impact of legal, ethical, political, social, economic, international and technological issues
- Evaluate alternative approaches to Enterprise management;
2. Operations management, and its importance for Management Accounting
- Definition
- Mintzberg ‘s Effective Organization
- Strategic Importance
3. Production Techniques
- Job Method
- Batch Method
- Process /Flow Method
4. Plant Maintenance
- Plant Maintenance Process
5. Production Planning and Control
- Material Requirements Planning (MRP)
- Manufacturing Resource Planning II (MRPll)
- Enterprise Resource Planning (ERP)
- Optimized Production Technology (OPT)
- Understating of production as a process of converting or transforming resources in to Products.
6. Productivity and Efficiency Evaluation
- Methods of Managing Operational Capacity
7. Quality Management
- Understanding the concept of ‘Quality’ and ‘Quality Management’
- The Scope of Quality Management
- Quality Management Approaches
- Total Quality Management (TQM)
- Managing Quality using TQM
- Continuous Improvement (Kaizen)
- Lean Production
- Total Productive Maintenance (TPM)
- The TQMEX Model
- Service Quality Approaches
- International Organization for Standardization (ISO)
PART – B
HUMAN RESOURCE MANAGEMENT
8. Human Resource Management
- Human Resource (HR), Human Capital and Human Resource Management(HRM)
- Human Resource Management Theories
- Employee Motivation: Remuneration
- Employee Motivation: Other Factors
- HR Management in Different Types of Organization (Working Arrangements)
- HRM Process including ‘HR Plan’, ‘Recruitment’, ‘Selection & Placement’, ‘HR Performance Appraisal’, ‘Pay and Perks’, ‘Training & Development’, ‘Decruitment’ etc.
- Code of Conduct and Ethical Behavior
9. Human Resource Practices
Reliable HR Practices
- Human Resource Development (HRD) and HRD Approaches / Techniques
PART – C
MARKETING MANAGEMENT
10. Marketing, and Business Strategy
- Market, Marketing and Marketing Management
- Marketing Philosophies
- The Marketing Environment
- Marketing, and Corporate Strategy
- Marketing Strategy
11. Marketing Plans, Branding and Communications
- Marketing Action Plans
- Branding
- Marketing Communications
12. Developments in Marketing
- Consumer Behaviour
- Marketing for Not-for-Profit Organizations
- Internal Marketing
- Corporate Social Responsibility, and Social Marketing
PART – D
PERFORMANCE MANAGEMENT
13. Enterprise performance management
- Control and performance measurement
- Key Performance Indicators (KPIs)
- Strategic control and critical success factors (CSFs)
- Critical Success Factors (CSFs) VS Key Performance Indicators (KPIs)
- Budgetary control systems
14. Performance measurement tools:
- Performance measures: financial and non- financial
- The balanced scorecard
- Developing a performance measurement system
- Other multidimensional measures of performance
- Performance: service departments and firms
Learning Outcome:
On completion of this subject students will be able to;
- Learn the market regulation and perform production planning, control, productivity and Efficiency Evaluation;
- Perform adequate quality management procedures by applying different approaches
- Learn how HR theories and activities can contribute to the success of the organization
- Perform the HR activities associated with developing the ability of employees, motivation of employees and improving the opportunities for employees to contribute to the firm;
- Elucidate the terms marketing concept, marketing environment. marketing and corporate strategy;
- Prepare marketing action plans and apply tools within each area of the marketing mix
- Realize the role of branding;
- Comprehend corporate social responsibility and social marketing.
- Learn control and performance measurement;
- Execute budgetary control and balance scorecard
Focus:
syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management