Syllabus of S6 STRATEGIC MANAGEMENT

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syllabus of S6 Strategic Management

Syllabus GRID:

Here is the grid for Syllabus of S6 Strategic Management.

GRIDWEIGHTAGE
STRATEGIC MANAGEMENT AND COMPETITIVE ENVIRONMENT
1.     Nature and Scope of Strategic Management
2.     Strategy: Introduction, Levels and Concepts
3.     General and Competitive environment
15%
INTERACTING WITH THE COMPETITIVE ENVIRONMENT
4.     Business strategy and strategy development
5.     Stakeholders and corporate objectives
15%
STRATEGY DEVELOPMENT AND STRATEGIC OPTIONS
6.     Strategic decision making
7.     Resource audit
8.     Generic strategies
9.     Directions and methods of growth
10.  Evaluating strategic options
11.  Strategic marketing
12.  Information systems and strategy
13.  Issues in strategic management
45%
CHANGE MANAGEMENT
14.  Organizational change
15.  Implementing change
10%
IMPLEMENTING STRATEGIC PLANS
16.  Strategic control
5%
RISK MANAGEMENT
17.  Risk Management
10%
TOTAL100%

Detailed Syllabus Contents:

The detailed Syllabus of Strategic Management for upcoming attempt is given below.

STRATEGIC MANAGEMENT AND COMPETITIVE ENVIRONMENT

1. Nature and Scope of Strategic Management

  • What is Strategic Management?
  • The Characteristics of Strategic Decisions
  • Strategic management Stages
  • Benefits of Strategic management

2. Strategy: Introduction, Levels and Concepts

  • What is strategy-background
  • Planned strategies: the rational model
  • Crafting emergent strategies
  • Other approaches to strategy
  • Strategy and structure
  • Levels of strategy

a)  Corporate Level Strategies

b)  Business Level Strategies

c)  Functional Level Strategies

  • Concepts  in  established  and  emergent thinking in strategic management
  • The transaction cost approach
  • Mission
  • Goals, aims and objectives
  • Implementation

3. General and Competitive environment

  • Relating the organization to its environment
  • The political and legal environment
  • The economic environment
  • The social and cultural environment
  • The technological environment
  • Stakeholder goals and objectives
  • The  competitive  advantage  of  a  nation’s industries: Porter’s diamond model
  • Competitor analysis
  • Accounting for competitors
  • Sources, availability and quality of a data for environmental analysis
  • Information for planning and control
  • Environmental information and analysis
  • The  competitive  environment:  The  Five Forces by M.E Porter
  • Competitive strategies
  • Corporate appraisal (SWOT Analysis)

PART – B

INTERACTING WITH THE COMPETITIVE ENVIRONMENT

4. Business strategy and strategy development

  • Strategic planning
  • Strategic planning: the rational model
  • Less formal strategic planning
  • Strategy lenses
  • Environmental   complexity   and organizations
  • Resource-based strategy
  • Management accounting and business strategy
  • Director’s  strategic  roles  and responsibilities

5. Stakeholders and corporate objectives

  • Mission, goals and strategy
  • Business goals and objectives
  • The short term and long term
  • Stakeholder management      
  • Business ethics
  • Corporate  social  responsibility  and sustainability
  • Not-for-profit organizations

PART – C

STRATEGY DEVELOPMENT AND STRATEGIC OPTIONS

6. Strategic decision making

  • Relating the organization to its environment
  • Environmental information and analysis
  • Gap analysis
  • Forecasting
  • Scenario planning
  • Foresight
  • Game theory
  • Strategic intelligence

7. Resource audit

  • The position audit
  • Resources and limiting factors
  • Converting resources: the value chain
  • The supply chain
  • Outputs: the product portfolio
  • New products and innovation
  • Benchmarking

8. Generic strategies

  • Factors affecting strategic options
  • Generic competitive strategic
  • Using  the  value  chain  in  competitive strategy
  • Pricing and competition

9. Directions and methods of growth

  • Product-market strategy: direction of growth
  • Methods of growth
  • Organic growth and in-house innovation
  • Mergers and acquisitions
  • Joint ventures and strategic alliances
  • Divestment and rationalization
  • Public and non-for-profit sectors

10.  Evaluating strategic options

  • Evaluating strategic options
  • Strategic management accounting, DCF and investment appraisal
  • Risk and cost behavior
  • Decision techniques

11.  Strategic marketing

  • Marketing
  • Service Marketing
  • Marketing: products, customers and segmentation
  • Customer relationship marketing and loyalty
  • Reviewing the customer portfolio
  • Databases and marketing
  • E-marketing

12.  Information systems and strategy

  • Strategic information system
  • Information strategy
  • Information sources and management
  • Information for planning and control
  • Knowledge management
  • Databases and models
  • E-commerce
  • Web 2.0 technologies and business strategy
  • IT department

13.  Issues in strategic management

  • Managing projects
  • Lean systems
  • Re-engineering and innovation
  • Organisation structure

PART – D

CHANGE MANAGEMENT

14.  Organizational change

  • Introduction to change management
  • Triggers for organsational change
  • Stage models of change
  • Other models of managing change
  • Force field analysis
  • Managing resistance to change

15.  Implementing change

  • Types of change
  • The context of change
  • Culture and change
  • Styles of change management
  • Why change succeeds or fails
  • Change and the individual
  • Leading change
  • Group formation and its impact on change
  • Business ethics and change management
  • Change in practice
  • Change  management  and  strategy implementation    

Strategic control:

  • Planning and control
  • Inflation and NPVs
  • Using contribution margin as a measure of performance
  • Divisional  performance:  return  on investment (ROI)
  • Divisional  performance:  residual  income (RI)
  • Comparing profit centre performance
  • Inter-firm  comparisons  and  performance ratios
  • Achieving success for the shareholder
  • International subsidiaries

Risk Management

  • Introduction to risk
  • Methods of measuring, assessing  and controlling risks
  • Evaluation of risk management strategies, assessing and managing risks
  • Risk Management Control and Evaluation
  • Management of Financial Risks
  • Credit/Counterparty risk, Market risk, Operational risk, Transaction risk, interest rate and other risks
  • Case Study and Risk Management System of a Limited Company/Corporation

Focus:

syllabus of S6 Strategic Management syllabus of S6 Strategic Management syllabus of S6 Strategic Management syllabus of S6 Strategic Management syllabus of S6 Strategic Management syllabus of S6 Strategic Management

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