Higher Education Marketing

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5 Reasons Marketers Should Keep a Clean Email List

In the hectic landscape of educational marketing, where every email competes for attention, maintaining a pristine email list is not ...

6 K-12 Education Trends To Watch in 2024 – MDR

It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new ...

Combatting an Increase in Chronic Absenteeism – MDR

It just makes sense that for students to learn and achieve they need to be in attendance and engaged. But ...

Guest blog: How sustainability may reshuffle cards for business school leadership – QS

Welcome to the third in our series of guest articles from experts in graduate management education – as we face ...

What is the true impact of your institution’s social media marketing on student decision-making? – QS

With so much potential for engagement and interaction with prospective students through social media channels, how can institutions decide where ...

What does AI mean for international recruiters? – QS

AI will transform the landscape for international recruiters in many ways, from mirroring human interaction to enhancing onboarding for pre-student ...

Revisiting ESSER Funding: Deadlines, Extensions, and Priorities – MDR

It’s hard to believe that only three years ago, we were in the first month of the COVID-19 pandemic, with ...

Ideas for Thanking Teachers: 2023 Teacher Appreciation Week – MDR

Remember the adage, “If you can read this, thank a teacher?” Well, as we all know, there are hundreds of ...

Five Ways the Education Community Can Help Combat the Teacher Shortage – MDR

Last month, we looked at the number of teachers who are considering leaving the profession and the reasons for the teacher ...

What is machine learning and how can it help your institution convert student enquiries and offers more effectively? – QS

Even before the launch of ChatGPT in November 2022, many employers placed a high value on skills and experience in ...

Interview with Andrew Plant: Reasons to be positive about international student recruitment – QS

Named among The PIE’s Top 50 Voices of international education in Europe in 2023, QS Senior Business Development Director Andrew ...

Rankings released! QS Online MBA Rankings 2023: Europe – QS

The QS Online MBA Rankings 2023 have now arrived! – providing a breakdown of the highest performing business schools in ...

Acquisitions, Investments & New Leadership: Q1 K-12 Market Highlights – MDR

By Guest Contributor Lisa Wolfe 2023 began with some uncertain forecasts about continued investment in education and edtech companies. But, ...

Spotlight on the K-12 Teacher Shortage – MDR

For many years, we’ve heard about shortages of qualified teachers and big numbers leaving the profession, particularly in some states ...

Five Tips for Selling to the Growing Charter School Market – MDR

A movement that started in the United States more than 30 years ago, public charter schools serve more than 3.7 ...

WeAreTeachers Wins Gold at the MUSE Awards! – MDR

WeAreTeachers was recognized as a Gold Winner in two categories during the 2023 MUSE Awards! The brand took home the ...

Rankings released! QS World University Rankings: by Subject 2023 – QS

This year’s QS World University Rankings: by Subject evaluates over 1,500 institutions across 54 different subjects, grouped into five faculty ...

Integrated Campaigns: Getting Everything Right – MDR

Why integrated marketing for education marketing? Because educators seek information from multiple channels before making decisions. You need to meet ...

Redefining higher education in the Middle East and Africa – QS

The QS Higher Ed Summit: Middle East and Africa 2023 is fast approaching. Taking place 12-14 March 2023 at the ...

Four Ways to Build Your Brand With Educator Influencer Marketing – MDR

“Influencer marketing” continues to be a top strategy – especially in the consumer world.  But when you think about it, ...

Creative Ideas for Helping Schools Face Year-End Spending Challenges – MDR

It may seem hard to believe but it is (once again) the time of year when schools are faced with ...

How to develop a five-year strategic plan, according to a leading business school – QS

Like many academic institutions recovering from a turbulent few years, IÉSEG School of Management is currently undergoing a significant period ...

Three practical tips to easily identify student applications most likely to convert – QS

Processing admissions is a core responsibility for all institutions, yet it is increasingly becoming one of the most difficult duties ...

Dr Ashwin Fernandes on the evolution of higher education in India – QS

Dr Ashwin Fernandes is the regional director for Africa, Middle East and South Asia at QS and an ambassador of ...