Dr David Cook has recently joined as a Senior Lecturer in Business and Marketing, in the Department of Business and Law, School of Justice, Security and Sustainability, Staffordshire University, United Kingdom.
Although still occasionally mistaken for a student himself (admittedly less frequently these days!), David has over ten years’ industry experience, working for organisations such as 3M, Kantar, Molson Coors, and most recently in a senior managerial role within the Commercial Team at Marston’s PLC, as Customer Experience Manager. He is a certified Market Research practitioner, holding the MRS Advanced Certificate in Market & Social Research Practice.
Dr Cook has also worked within Academia for almost a decade, with previous Lecturer and Senior Lecturer positions held at Coventry University and Nottingham Trent University, teaching across a range of Business, Sport & Events, and Marketing courses, and is a Fellow of the Higher Education Academy. David also currently holds External Examiner roles at Birmingham City University and Nottingham Trent University.
David holds BA Hons (Business & Marketing) and MSc (Marketing Management) degrees from UCLan in Preston, as well as a PhD awarded by Coventry University on the topic: ‘Sponsorship of Major Sport Events: A Creating Shared Value (CSV) Approach’. The study extended knowledge in four key areas: developing an understanding of how CSV principles can be applied in order to benefit different stakeholders; addressing a growing need for business sustainability considerations; exploring the potential of sport events as co-creation platforms; and advancing sponsorship management methods.
Dr Cook has published several peer-reviewed research papers in well regarded academic journals such as European Sport Management Quarterly, The International Journal of Voluntary and Non-profit Organizations, and The International Journal of Sports Marketing and Sponsorship, as well as providing a number of published chapters and case studies for academic textbooks. He is currently a member of the Editorial Board for the journal, Event Management.
David can be contacted at david.cook@staffs.ac.uk
Google Scholar: https://scholar.google.co.uk/citations?user=ysvO-nUAAAAJ&hl=en
LinkedIn: https://www.linkedin.com/in/djcook3112/
ORCID: https://orcid.org/0000-0001-6160-7904
Scopus: https://www.scopus.com/authid/detail.uri?authorId=57191884485
Research Gate: https://www.researchgate.net/profile/David-Cook-34
