Syllabus of M-2 Enterprise Management

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Detailed Syllabus Contents:

The detailed Syllabus of Enterprise Management for upcoming attempt is given below.

PART – A

OPERATIONS MANAGEMENT

1.  Enterprise Management

• Understanding  the  nature  of  Enterprise management
• The  challenges  facing  businesses  in  21st century, including the impact of legal, ethical, political, social, economic, international and technological issues
• Evaluate  alternative  approaches  to Enterprise management;

2.  Operations management, and its importance for Management Accounting

• Definition
• Mintzberg ‘s Effective Organization
• Strategic Importance

3.  Production Techniques

• Job Method
• Batch Method
• Process /Flow Method

4.  Plant Maintenance

• Plant Maintenance Process

5.  Production Planning and Control

• Material Requirements Planning (MRP)
• Manufacturing Resource Planning II (MRPll)
• Enterprise Resource Planning (ERP)
• Optimized Production Technology (OPT)
• Understating of production as a process of converting or transforming resources in to Products.

6.  Productivity and Efficiency Evaluation

• Methods of Managing Operational Capacity

7.  Quality Management

• Understanding the concept of ‘Quality’ and ‘Quality Management’
• The Scope of Quality Management
• Quality Management Approaches
• Total Quality Management (TQM)
• Managing Quality using TQM
• Continuous Improvement (Kaizen)
• Lean Production
• Total Productive Maintenance (TPM)
• The TQMEX Model
• Service Quality Approaches
• International Organization for Standardization (ISO)

PART – B

HUMAN RESOURCE MANAGEMENT

8.  Human Resource Management

• Human Resource (HR), Human Capital and Human Resource Management(HRM)
• Human Resource Management Theories
• Employee Motivation: Remuneration
• Employee Motivation: Other Factors
• HR  Management  in  Different  Types  of Organization (Working Arrangements)
• HRM  Process  including  ‘HR  Plan’, ‘Recruitment’,  ‘Selection  &  Placement’,  ‘HR Performance  Appraisal’,  ‘Pay  and  Perks’, ‘Training & Development’, ‘Decruitment’ etc.
• Code of Conduct and Ethical Behavior

9.  Human Resource Practices

 Reliable HR Practices

• Human  Resource  Development  (HRD)  and HRD Approaches / Techniques

PART – C

MARKETING MANAGEMENT

10.  Marketing, and Business Strategy

• Market,  Marketing  and  Marketing Management
• Marketing Philosophies
• The Marketing Environment
• Marketing, and Corporate Strategy
• Marketing Strategy

11.  Marketing Plans, Branding and Communications

• Marketing Action Plans
• Branding
• Marketing Communications

12.  Developments in Marketing

• Consumer Behaviour
• Marketing for Not-for-Profit Organizations
• Internal Marketing
• Corporate Social Responsibility, and Social Marketing

PART – D

PERFORMANCE MANAGEMENT

13.  Enterprise performance management

• Control and performance measurement
• Key Performance Indicators (KPIs)
• Strategic control and critical success factors (CSFs)
• Critical  Success  Factors  (CSFs)  VS  Key Performance Indicators (KPIs)
• Budgetary control systems

14.  Performance measurement tools:

• Performance measures: financial and non- financial
• The balanced scorecard
• Developing  a  performance  measurement system
• Other multidimensional measures of performance
• Performance: service departments and firms                      

Learning Outcome:

On completion of this subject students will be able to;

• Learn  the  market  regulation  and  perform production planning, control, productivity  and Efficiency Evaluation;
• Perform  adequate  quality  management procedures by applying different approaches
• Learn  how  HR  theories  and  activities  can contribute to the success of the organization
• Perform  the  HR  activities  associated  with developing the ability of employees, motivation of employees and improving the opportunities for employees to contribute to the firm;
• Elucidate the terms marketing concept, marketing  environment.  marketing  and corporate strategy;
• Prepare marketing action plans and apply tools within each area of the marketing mix
• Realize the role of branding;
• Comprehend corporate social responsibility and social marketing.
• Learn control and performance measurement;
• Execute budgetary control and balance scorecard                            

Focus:

syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management syllabus of M2 Enterprise Management