Inflation & Recession: how to beat this crazy game? – Yu-kai Chou: Gamification & Behavioral Design


As you are well aware, the world’s economy is in turmoil due to a combination of inflation, COVID-19, war, and commodities/supply chain shortages.

As we are officially in a recession (and things are looking to become way worse before becoming better), no investment market has been safe from huge declines — crypto, stocks, even gold and bonds have been suffering greatly.

So what do we do in this chaos? Where do we invest our time and money to not only protect what we have, but thrive to ascend above our environment in this new world?

If you look at the Hero’s Journey (or any game), at the beginning there is usually some shock in the system that changes the whole world negatively.

This becomes the call to adventure for the main character (you) to begin a heroic journey.

If there was no negative shock, then the hero would just stay in their comfort zones and not become heroic.

But the journey is still uncomfortable and scary.

There’s usually a “refusal of the call” where the hero still doesn’t want to go outside their comfort zone and change the course of this new world of chaos.

That’s usually when some kind of aid or mentor (potentially me, but could be anyone you respect and want to learn from) gives them the extra encouragement and reassurance to take on the heroic path.

I’ve said this before, and as cliché as it sounds, in a recession, you want to double down on investing into YOURSELF and your Growth.

Even in good markets, you could make 0.1% — 20% returns with a variety of risk profiles, but if you invest in yourself and become more skilled/knowledgable/effective, you are GUARANTEED to reap returns from the investment for your entire life.

For example, I bought Daniel Kahneman’s book Thinking: Fast & Slow for $50 back in the day, and the knowledge I obtained from it at least helped me make $400,000 more — either because I used the knowledge to close a number of client projects (each worth $100K-$200K), or it was the key knowledge that formed my designs for these client projects.

The crazy thing is, I will keep reaping benefits for the next 50 years from this small investment in money (but larger investment in time).

This is just one example, but there are a lot of great pieces of work and knowledge where my return was actually much higher than buying my first bitcoin in 2013, as crazy as that sounds.

Ever heard about people going back to getting an MBA or Law School when they got laid off during a recession?

That’s because they know at that point, they can only invest in their skill growth, to prepare for the time the economy is strong again.

But why wait for being desperate before doing the most effective thing? During a recession you want to build your super powers so you can start dominating when the timing is ripe.

There are a lot of ways to invest in yourself and your growth.
As mentioned above, if you want you should go buy Thinking: Fast & Slow and read it 3–4 times.

Or you can absorb Robert Cialdini’s work on Applied Psychology as that has also been a six digit gainer for me.

You could also read a bio like Elon Musk’s and see how accomplished people get to where where they are in life via the choices they made on that journey.

Or you can look into what I’ve worked tremendously hard on for the past 6 years to offer people who follow my work: Octalysis Prime.

Octalysis Prime is like a Gamified Mentorship Journey where you essentially get to download my brain and access me directly.

I’ve made over 900 videos of my greatest learnings/insights/case studies on how to live a more effective life: from productivity, to behavioral design, to parenting, to career, to managing finances.

To be clear, I’m no Elon Musk (I learned a lot from his bio), and don’t have random Lambo’s lying there in my garage next to my garage bookshelves, but I’ve definitely mastered some techniques and systems in my life that made me effective at things I do.

My design work has empowered over 1 Billion Users. I’ve sold 100K books with at least a handful of billionaires being fans of my work. I’ve taught at Stanford/Yale/Oxford/Tesla/Google/Uber/IDEO, and was rated the #1 Gamification Guru in the world 3 out of 4 years.

For $50/mo, OP Members get to download my brain and have weekly Live Coaching Sessions (in a group) with me.

They also get my full Masterclass content which I ran in 2020 on the 5-Step Octalysis Design that we charge $100K-$200K to implement for clients (the workshop was $1000 per person and had 17 hours of content) as well as my latest research/learning/insights on everything Octalysis.

The proof that OP works is that more than 80% of the Consultants/Designers I hired for my own consulting firm The Octalysis Group came out of Octalysis Prime.

It’s literally the best things I have to offer, and I would not be hiring them and putting them in front of my clients like Microsoft or Lego if they didn’t learn everything it takes to represent my work and my brand.

The proof that OP is engaging can be seen from OP Members that have been logging in EVERY SINGLE DAY for years (we know because we have streak rewards), who have consumed all my 900+ videos and pushing me to make more faster.

We have a DAU/MAU (Daily Active User/Monthly Active User) of 38%, which is pretty unheard of in the online education space.

So if you want to start investing in yourself and start to thrive in this new chaotic world, I strongly suggest that you check out Octalysis Prime (we fully guarantee full refunds if you don’t like it anyway).

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