HomeEducationEducation TravelLGBTQ+ travel planning: Cost, personal safety and politics matter | eTurboNews -...

LGBTQ+ travel planning: Cost, personal safety and politics matter | eTurboNews – Travel Industry News

Personal safety and state politics significantly impact LGBTQ+ travelers’ decisions about where to travel, but cost of travel is the top deciding factor

New research report, evaluating LGBTQ+ travelers’ behaviors, sentiments and attitudes, sampled more than 3,000 American travelers from that group and was devised with input from a steering committee of professionals from LGBTQ+ organizations focused on travel, tourism and empowerment of the LGBTQ+ community.

One of the key takeaways from the comprehensive study is that representation in destination marketing materials is “very/extremely important” to this group, with 43% saying it would make them feel more confident that the destination is inclusive of the LGBTQ+ community.

Travel marketers should also be aware of additional concerns LGBTQ+ travelers have that influence their decision to travel to a destination, such as:

  • Half of LGBTQ+ travelers said that the safety of a destination is a concern when deciding where to go.
  • Fifty-two percent of respondents said state politics related to their LGBTQ+ identity greatly impact their decision to travel.
  • Thirty-nine percent of respondents said that any negative perceptions locals and other tourists may have of the LGBTQ+ community make them uncomfortable and impact the destinations they choose. Additionally, 33% said these perceptions impact how they present themselves while traveling in a destination.

The following are additional key findings from a comprehensive study into American LGBTQ+ Travelers travel behaviors:


  • American LGBTQ+ travelers are on average younger, are more likely to be employed and have a lower household income than the average U.S. traveler. The average age of an American LGBTQ+ traveler is 39, compared to 49 for US travelers.
  • More than 60% of U.S. LGBTQ+ travelers fall within the Millennial or Gen Z generations.

Trip Planning and Spending

Rizwan Ahmed
Rizwan Ahmed
AuditStudent.com, founded by Rizwan Ahmed, is an educational platform dedicated to empowering students and professionals in the all fields of life. Discover comprehensive resources and expert guidance to excel in the dynamic education industry.


Please enter your comment!
Please enter your name here

Most Popular

Recent Comments