Fashion
is not solely governed by brilliant designers and glamorous models. It requires
people who are adept at managing designers and running brands! Runways,
designer labels, fashion week—the fashion industry is a vibrant and
ever-evolving subject of study where your true creative brilliance can be
transformed into wearable pieces of art valued by both the exceedingly wealthy
and the general public in stores and online. A billion-dollar global industry,
fashion employs thousands of educated and experienced workers. One can acquire
these talents and launch his/her career with the aid of a fashion degree
program. Developing a brand image and making sure that the merchandising,
marketing and retail divisions are well-received by the general public are
essential tasks of the fashion management profession. It entails activities
like organizing, planning, and brand promotion. The fashion business, like
every other sector, is preparing for the post-pandemic new normal. The goal of
the course is to advance students’ managerial and executive abilities in the
retail, lifestyle, fashion, and export of apparel industries. Students will
reach the pinnacle of their profession as managers in the fashion sector thanks
to this program!
Why
Pursue Fashion Management?
The
world of fashion is diverse, ranging from elegance to commercial operations.
The people who oversee the businesses of the designers and their brands are
just as important as the fashion industry’s glitz. This is actually the essence
of fashion management. The knowledge of marketing, sales, buying, and inventory
management is included, providing a comprehensive understanding of how the
fashion industry actually functions.
One
pursuing Fashion Management abroad can acquire knowledge on the following:
- Design
Development - Luxury
and Fashion Management - Marketing
Management - Management
of Fashion Products - Brand
and Product Fashion Management - Dynamics
of e-Commerce - Merchandising
Management - Fashion
Management and Communication - Building
Brand Image - Planning
and Promotion of Fashion Business - Global
Merchandising Strategies (to name a few)
The
ability to learn outside of the classroom is one of the benefits of studying
fashion management. This includes interning with prestigious fashion brands,
visits to the corporate headquarters of well-known fashion brands. Students
also have the opportunity to undertake extracurricular pursuits such as
planning and/or directing runway shows. One need not have any prior experience
in design, art, or fashion to enrol in this course! A fashion management degree
can be pursued as a qualification in the Arts, Sciences, or MBA programs.
Leading
Universities To Pursue A Fashion Management course
The
fashion sector offers a rewarding job where you may successfully blend your
interests in business and fashion. Mentioned below are several best colleges
that offer a Bachelor’s or Master’s degree in fashion management:
The
University of Manchester in the UK with a QS World
Ranking of 27 and the University of Alberta in Canada with a 126 QS World Ranking
offer Fashion Management courses. Similarly, students can also opt for this
course at RMIT University, located in Australia with a QS World Ranking of 206,
at the University of Huddersfield which enjoys a 701–750 QS World Ranking, and
located in the UK, Cornell University located in the USA with a QS World Ranking of 21.
Fashion Management courses can also be pursued at prominent universities in the UK
like the University of Leeds, Heriot-Watt University, Nottingham Trent University,
Coventry University, Manchester Metropolitan University (MMU), and University
of Southampton that hold QS World Rankings of 92, 270, 801–1000, 601–650,
801–1000, and 77, respectively. Universities in Italy like Politecnico di
Milano Leonardo, and Alma Mater Studiorum – the University of Bologna with a 142,
and 166 QS World Ranking also offer these courses. With a QS World Ranking of
801–1000, Robert Gordon University in Scotland, Monash University (58 QS World
Ranking) located in Australia, and the University of Amsterdam in the Netherlands (55 QS
World Ranking) also offer these courses.
Future Employment Prospects in Fashion Management
One thing that will never change is that
consumers will always support social justice and fairness, and the fashion
business has moved and will continue to move to the internet world. One
specializing in luxury and fashion brand management can enter one of the
world’s most affluent sectors. Students, on completing a
course in fashion management could pursue careers in
any of the following fields:
- Fashion brand manager
- Commercial director
- Public relations specialist
- Social and digital media marketing
- Chief merchandise officer
- Retail manager
- Fashion marketing consultant
- Fashion market manager
Brand Manager:
A brand is only as good as its management, and, thus,
this profile is crucial. Among the duties of a brand manager are: keeping up
with market trends, developing consumer retention and attraction techniques,
deciding on investments based on consumer behavior, coordinating brand
communication across media, and creating, implementing, and carrying out
marketing activities and campaigns. As a brand manager, one can expect to earn
an average yearly wage of $72,453.
E-Commerce Manager:
Given the round-the-clock (24/7) nature of internet
shopping, becoming an E-Commerce Manager requires the ability to work sporadic
hours. Nonetheless, this will become a crucial position in the sector as
eCommerce continues to rule the fashion market. An E-Commerce Manager is
required to control and manage the eCommerce division to establish a strong
online presence, identify and create fresh online marketing approaches, budget
for e-marketing expenses, increase search engine traffic, and ensure the
website’s layout and functionality are simple to use to optimize clarity. One
can earn an average annual salary of $68,794.
Creative Director:
Being a creative designer involves working with both
internal and external clients, thus it is a people-oriented position. The
typical roles and responsibilities of a creative director include constructing
design ideas, keeping concepts and projects subject to quality control,
developing ideas for proposals and pitches in coordination with the internal
team, inventing several ideas (for a project or campaign), and taking charge of
projects right from conceptualization to completion. $109,013 is the average yearly
wage that creative directors can earn.
For further assistance or queries, students can contact
us, Edwise International, and avail of our wide range of services for students
on destinations like Universities in
Australia, study in Australia, study in UK, study in USA, study in Canada, study in Ireland, study in New-Zealand, study in Singapore and
